Your privacy is a primary concern to us at Dell Inc.. Our goal in expanding and clarifying our policy on the collection and use of customer data is to ensure the highest level of confidentiality and security. Let me emphasize that this policy is a corporate-wide policy, not limited to our growing online business.

When you provide your personal information to Dell (such as name, address, phone number, company name, or the products you are shopping for or purchasing) we will not give or sell your individual information to any outside company for its use in marketing or solicitation without your consent. We will maintain the confidentiality of your personal information and it will be used only to support your customer relationship with Dell. Additionally, internal practices help protect your privacy by limiting employee access to and use of customer data.

When Dell asks for customer information, it is done with the goal of improving the relationship between Dell and the customer.

At Dell, we are helping you maintain control over your personal data while fostering the growth of a more interactive online environment. Our intention is to send e-mail only to customers or to individuals whom we believe have chosen to receive such e-mails. At any time, you have the right to 'opt out' of receiving future Dell communications. And our Web site offers robust encryption technology to help protect the transmission of customer information over the Internet.

Dell has developed an internal process to handle your questions on privacy. We also support the establishment of external programs for consumer recourse, such as the development of the Better Business Bureau (BBB) Online (BBB OnLine^® ).

Dell supports the work done by our industry trade associations in moving this issue forward and the efforts of the Online Privacy Alliance in pulling the business and public interest communities together in a meaningful dialogue. And we are very appreciative of the continuing efforts being taken by the President and his Administration to promote this issue and educate the public about the options and protections available to them.