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Cookies and Web Beacons

Cookies and Web Beacons

How We Use Cookies

Dell web sites use Dell and third party "cookies" to enable you to sign in to our services and to help personalize your online experience. A cookie is a tiny piece of text asking permission to be placed on your computer's hard drive. If you agree, then your browser adds the text in a small file.

We may use cookies to store your preferences and other information, such as, your default shopping address, your contact information, and a list of the products you view on our website. Cookies store information on your computer in order to save you time by eliminating the need to enter the same information repeatedly. For example, the dell.com support area retains your service tag number between visits. When you return, you'll notice that the service tag number for your computer is already typed in. When you are browsing in the Dell online store, you can add items to your shopping cart and return several days later to pick up where you left off, with the items still in the cart.

We also work with third party advertising and personalization partners that use cookies to help us display personalized content and appropriate advertising on your visits to Dell.ca and other websites. Cookies placed by our third party partners also assist us with measuring the performance of our advertising campaigns. For example:

  • We may use cookie data to analyze in aggregate what viewers or purchasers of a particular product are likely to also want to view or purchase and deliver recommendations to users based on these collective trends;
  • We may use cookie data gathered from Dell.com or from your selection of a Dell-paid search link to serve a particular banner ad to you on Dell.com or on a third party site;
  • We may use cookie data gathered from Dell.com to redirect users who have selected Dell's website from a search page to a landing page on Dell.com that reflects their recent visit to Dell.com and/or their customer history;
  • We may use cookie data, including online cart history to serve you personalized ads on Dell.com or on a third party site; or
  • We may use cookie data, including information on prior purchases and customer history to modify future ads served on Dell.com or on a third party site.

Similarly, third parties use cookies to deliver advertising on the internet, whether you are on Dell.com or another website, based on your visits to Dell.com and other websites, and to measure the effectiveness of those advertising campaigns These cookies assist the third parties in identifying the pages you view, the links and ads you click on, and other actions you take on those web pages, and the site from which you came before arriving at a web page. Click here to learn more about the ad serving business practices of our ad serving partner, including how to decline participation in use of ad serving in this manner on Dell.com.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you would still be able to visit Dell.ca and other Dell websites, but you may not be able to sign in or use other interactive features of Dell web sites and services that depend on cookies.

How We Use Web Beacons

Dell or third parties with whom we have contracted or sub contracted, may use web beacons on our web site, in our emails, in our advertisements on other web sites, or in our advertisements in others' emails. Similarly, third parties whose content or ads appear at Dell.com, or whose emails Dell.com sends to our users, may also place web beacons in their ads or emails for purposes of measuring the effectiveness of the content, ads, or email.

A web beacon is an electronic image that can be used to recognize a cookie on your computer when you view a web page or email. Web beacons help us measure the effectiveness of our web site and our advertising in various ways. For example, web beacons may count the number of individuals who visit our web site from a particular advertisement or who make a purchase from our web site after viewing a particular advertisement, or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened, and determining how many times an email message is forwarded.

The information we collect through web beacons may include some limited personal information, and web beacons allow us to recognize users by accessing Dell cookies. We may also combine the information that we collect through web beacons with other Personal Information that we have collected from you, such as contact information and shopping preferences, such as your email address and that you viewed laptops. We use all of this information to better tailor our marketing to you, such as showing you ads on Dell.com or Dell.ca and on third party sites based on what pages you viewed during your visit to Dell websites. We may use this information for other purposes, such as to enable you to save a shopping cart, to customize content on our web site, or for internal research.

We may allow third parties to compile information or aggregated statistics from the use of web beacons on Dell.com by Dell, its agents, or others to enable such third parties to determine the effectiveness of online marketing and to allow such third parties to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser's site. Aggregate information is anonymous and may include demographic and usage information.

You can make some web beacons unusable by rejecting cookies.

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